Celebrate with Strawberries: Tips to Align Marketing with Holidays

Celebrate with Strawberries: Tips to Align Marketing with Holidays

February 15, 2018

There’s a lot to love about strawberries. Vibrant red, perfectly sweet, and jam-packed with nutrients, they’re also versatile and convenient. They’re delicious on their own and the perfect accompaniment to any meal—from breakfast to dessert—pairing perfectly with other fruits, waffles and pancakes, green salads, yogurt and ice cream, and baked goods like pies, cakes, and muffins.

Strawberries are popular among consumers, but it’s still important to pay attention to the timing of your promotions. To help maximize strawberry sales, make sure you’re promoting the berry during key holidays throughout the year—including the upcoming spring and summertime holidays.

  • Easter and Mother’s Day are around the corner. Highlight strawberries as a must-have brunch ingredient.
  • The stretch between Memorial Day through the Fourth of July is a great time to entice strawberry purchases for summertime gatherings, picnics, cookouts, and celebrations.
  • Keep merchandising strawberries as Labor Day hits. Your back-to-school shoppers will appreciate the healthy, convenient snack option.

Here are more strawberry insights, along with four merchandising tips to help you sell more:


Kevin Zangs

Kevin Zangs - category manager, Robinson Fresh

Kevin Zangs is the category manager of berries for Robinson Fresh and has been with the company for over a decade. He works with strategic growers and vendor partners to help supply berries. Kevin attended Saint John’s University and is always looking for his next travel destination.

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