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Cinco de Mango: Produce Merchandising Ideas for Mangos
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Cinco de Mango: Produce Merchandising Ideas for Mangos

April 13, 2017

I grew up in Ecuador, a country that boasts beautiful mountain ranges, lush rainforests, ocean-side beaches, and the tropical climate where mangos trees thrive. There was a mango tree nestled in the backyard of my childhood home, and harvest season was a highly-anticipated event every year—a time we could pick, eat, and share a seemingly endless supply of mangos. robinson-fresh-freshspective-mangoMangos are popular all around the world, but the tropical fruit is still considered new to some consumers—particularly those in the United States. But with the right promotion and merchandising strategies, this flavorful, nutritious fruit could very easily go mainstream. Especially when you consider the plentiful supply and vast opportunities there are to promote mangos in the coming weeks. Mango season is in full swing from April through July, with product coming into the United States primarily from Mexico, Guatemala, and Nicaragua. Mangos are also imported from Peru, Ecuador, and Brazil for year round supply. Peak mango sales tend to align with peak season, increasing in early April and remaining high through the Fourth of July. The highest sales of the year occur the week leading up to Cinco de Mayo, where there is a sales lift of 26% from the week prior—and more than 3% of annual sales in that week alone.1 Set the stage for mango-themed Cinco de Mayo—or Cinco de Mango—celebrations in your produce aisle. Getting consumers excited about mangos now may help drive more year round demand. Here are a few ways to get started. Produce merchandising ideas for mangos
  1. Cross-promote. Mango salsa pairs well with guacamole; grouping together the fresh ingredients that go into each dip (like tomatoes, onions, avocados, and limes) creates a convenient shopping experience for consumers. Mangos are popular companions for green salads and fish dishes, and cross-promoting with other tropical fruits—like pineapple, kiwi, and papaya—may also spur sales.
  2. Showcase mango versatility. Display mangos with alcohol and mixers to inspire shoppers to add a taste of the tropics to happy hour and Cinco de Mayo celebrations—think mango-ritas, mango coladas, and mango daiquiris. Mangos can be sliced, diced, or blended and added to marinades, juices, and smoothies. They can be grilled and topped with lime juice, chili powder, and salt. Mangos can even be baked in cheesecakes or frozen into sorbets. Use signage to share ideas with customers and create buzz for all of the delicious ways to enjoy mangos. You can also include nutrition information touting their rich health benefits. Mangos contain 20 vitamins and minerals, and just one cup provides 100% of the daily recommended Vitamin C requirement and comes in at only 100 calories2.
  3. Share mango methodology. To help your shoppers become more familiar with mangos, display tips on how to select and prepare them. Share ripeness indicators with customers, along with information about how easy it is to cut and use mangos. You can even host cutting demonstrations and sample mangos during high traffic times to drive incremental sales.
  4. Add more mango displays. Potentially increase sales by giving shoppers more exposure to healthy, versatile, affordable mangos. You can set up displays featuring several varieties of mangos—along with the unique characteristics and descriptions of each mango variety to help educate consumers—by cash registers, in the beverage aisle, and in other heavy-traffic areas of your store.
In addition to merchandising mangos in the right ways, at the right times, it’s important to know your shoppers and the consumer trends in your region. Mangos, like many tropical fruits, are a great example of a commodity that follows certain population demographics. Tropicals are growing in popularity nationally, but they tend to be in greater demand in Hispanic-based populations that have greater knowledge of tropical fruits and how to incorporate them into daily meals. Knowing your shoppers will help you create opportunities to help them learn about—and learn to love—mangos. One of my favorite ways to use fresh mango is in a salsa. Make a batch and top your favorite quesadilla with it this Cinco de Mayo. Mango Salsa In a bowl, stir together the following ingredients: 1 large mango, peeled, pitted, and chopped 1/3 cup chopped red bell pepper 1/4 cup minced red onion 1/2 tbsp. chopped fresh cilantro 1/2 tbsp. lime juice Pinch of salt To learn more about mango consumption and read our white paper, Mangos: Consumer and Commodity Insights. 1Mangos: Consumer and Commodity Insights. Robinson Fresh, 2017. 2 National Mango Board, Mango Nutrition.
Jiovani Guevara

Jiovani Guevara - Tropical Commodity Manager. Robinson Fresh

Jiovani Guevara serves as a tropical commodity manager at Robinson Fresh and has worked at the company for almost 20 years. Jiovani manages the supply chain and grower relations in the tropical category and is responsible for on-going forecasting and communication of market supply, demand and pricing to Robinson Fresh global sales staff.
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1 Comment

  1. Excelente presentación y difucion de las propiedades del mango esperemos prueben mas esta delicia de fruta

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