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Kids Speak Fresh: A Commitment to the Health of Today’s Youth
United Fresh

Kids Speak Fresh: A Commitment to the Health of Today’s Youth

Editor’s note: The following blog post was inspired by Jim Lemke’s speech last night at United Fresh.

We are in the midst of a revolution in food consumption. The consumer demographic is shifting, leading to changes in what and how people eat and shop for food.

The fresh produce category exudes health and wellness and it’s a great honor for our company to be part of this industry. We must be doing some things right as our next generations continue to ask for more fresh produce. They’ve helped drive a 20 percent growth in the category over the last decade and these trends are driving what they order at restaurants and what they purchase at the grocery store.

As an industry, we have made a lot of progress in providing today’s youth with access to fresh fruits and vegetables. With salad bars in their schools, children eat three times more fruits and vegetables.

It’s clear today’s kids want to be part of and help lead the revolution in food consumption. Robinson Fresh® is proud to help increase kids’ access to fresh fruit and vegetables and support organizations like the United Fresh Start Foundation, as well as grocers and restaurants that enjoy kid clients. To demonstrate our ongoing commitment to this, Robinson Fresh is launching its newest campaign: Kids Speak Fresh.

When kids are given the opportunity to choose fresh fruits and vegetables, they learn to make healthier eating choices in the future. The Robinson Fresh Kids Speak Fresh campaign aims to educate, engage, and encourage employees, the produce industry, and the general public to help increase children’s access to fresh fruits and vegetables by supporting foundations like the United Fresh Start Foundation.

Through this campaign, Robinson Fresh will spend, sponsor, and donate more than a half million dollars to multiple organizations through online donations, salad bar donations, employee fundraising activities, and promotional campaigns with our retail and foodservice customers.

Please join our commitment by donating to the United Fresh Start Foundation, and follow the campaign as more Kids Speak Fresh episodes roll out via RobinsonFresh.com, Twitter, and LinkedIn. Join the conversation @WeSpeakFresh!

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Jim Lemke

Jim Lemke - President, Robinson Fresh

Jim was named president of Robinson Fresh in January 2015. Prior to that, he served as senior vice president from December 2007 to December 2014, having served as vice president, sourcing since 2003. Prior to that time, he served as the vice president and manager of C.H. Robinson's Corporate Procurement and Distribution Services branch. Jim joined the company in 1989. Jim holds a Bachelor of Arts degree in International Relations from the University of Minnesota. Jim also serves on the Foundation Board of the United Fresh Produce Association. He also serves as a director for the Children’s Theatre Company.
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