Every Valentine’s Day, consumers head into stores to purchase flowers at a volume that is far higher than any other day of the year. And, because they want to give their loved ones the freshest blooms possible, many Valentine’s Day floral purchases are made the day of—which means hundreds of stores around the country need to be prepared to have enough flowers on hand to meet their demand.
Florals need to maintain specific temperatures to preserve freshness and their Valentine-ready appearance. It takes precise timing, detailed cold chain management, and skill to get flowers from field to store shelf in time for the holiday. Here’s a look at the process involved.