How to Retain and Capture the Modern Day Produce Shopper
Produce shoppers’ needs and wants are changing, and it is becoming increasingly important to adapt and change right along with them. Today’s modern day produce shoppers are guaranteed to have busy schedules. They are looking more and more for nutritious food items that require little effort to prepare. In our latest consumer insights panel white paper, Behaviors and Perceptions in Food Shopping, we dive into what produce shoppers seek when it comes to the produce aisle. Here are a few of the key findings. Finding 1: 86% of consumers surveyed enjoy cooking at home. They want to serve healthy and nutritious dinners to their families. At the same time, dinners are often unplanned and prepared in a short time frame. How to attract this type of shopper to your produce aisle: Finding 2: 65% of shoppers pay attention to in-store signage, like “Mix and Match” and 10 for $10 deals. How to attract this type of shopper to your produce aisle: Finding 3: More than three out of four consumers shop for groceries at three or more stores, and 71% say it’s to find better-quality fresh produce. How to attract this type of shopper to your produce aisle: It is key to keep up with shoppers’ changing behaviors and demands. To learn more on this topic and read about other vital ideas you can put to work in your store, download our Behaviors and Perceptions in Food Shopping paper today.